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Episode 118: Anthony Katsur on Navigating the Future of Ad Tech with Trusted Server

Marketecture: Get Smart. Fast.

CHAPTER

Navigating Trusted Server: A Deep Dive into Ad Tech Challenges

This chapter explores the Trusted Server initiative, addressing its role in mitigating challenges within ad tech and browser privacy. It highlights how this approach benefits publishers by improving performance, reducing ad blocking, and enhancing attribution.

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