Why Do a Kickstarter Campaign?

This is our fourth kick starter. We've raised, i was counting the other day, i think we're close to over half a million dollars,. including this campaign that we've done through crom fudding for like six years. So there's just a lot of fun and hipe and excitement surrounding this big event, as opposed to launching it on your webside. And so basically, why do we go to kickstar or number one? Cause we need to. I mean, i don't know how else to say it, other than, if i put something on my web side, thehipe and excitement isn't there like it is with a kickstarter campaign.