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49. The Hidden Power of Language

Shit You Don't Learn in School

CHAPTER

What Is Continuous Improvement?

Sometimes movements won't take off until there is a term that codifies what they are. And even once that term exists, people may not be viewing the same thing. For example, mental health has been important since before 'mental health' became popular. Another very different example is web three. People probably view web three as completely different things. But the point is that words can have surprisingly strong cultural significance.

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