How Do You Predict What Next Year's Search Query Number Will Be?

The retail holiday "black Friday" occurs the day after Thanksgiving in the United States. It's dubbed this because many retail companies spend the first 10 months of the year running at a loss (in the red) before finally earning as much as 80% of their revenue in the last two months of the year.

This episode features four interviews with guests bringing unique data-driven perspectives on the topic of analyzing this seeming outlier in a time series dataset.