The turning point came as you just mentioned when paths crossed with Ben Crawford. And where we then came up with the idea or the vision of a strategic merger between key drive and Central Nick. It was mutually beneficial and allowed us to create a company that is equally strong on both the registrar side and the registry side of the business. As a positive side effect, it also allowed key drive to become a public company, which was always the mission that I had embraced basically merged this company and ultimately floated on the stock exchange. So how did this kind of transformation walk me through the Central Nick story up to today? Right.
How CentralNic grew into a large domain and advertising company, and why it’s shifting its approach to M&A. CentralNic (LON: CNIC) is one of the most interesting companies in the domain name space. It started as a third level domain registrar but has grown into a behemoth in the domain registration and online advertising space, […]
Post link: The CentralNic story – DNW Podcast #442
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