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134. The Highest Leverage Activity In The World

The Greg McKeown Podcast

Reading a Book Is Among the Most High Leverage Activities on Earth

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The exchange of ideas across disciplines breeds novelty and turning the conventional into something novel is often the key to effortless creativity. The typical American reads or partially reads only four books a year. For an investment more or less equivalent to the length of a single workday plus a few dollars, you can gain access to what the smartest people have already figured out.

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