How Do You Craft Unique CTA's?

The temptation is just to go with like boilerplate, like sign up if it's a product led growth company or book a demo. Like how did you think about setting those to be most effective? Yeah, two different ways. Number one, I looked at like there might be different things that people might want to opt into here. Other times there may be a little closer to making a buying decision in a free trialmight make sense.