Creative Rebels cover image

The Creative Practice with Seth Godin

Creative Rebels

CHAPTER

The Importance of Standing for Being You

"There's definitely like a completely different mindset when it comes to approaching those clients and the amount of work that goes into just stealing a job," he says. "With a smaller client, you're going to have maybe a small conversation, you'll create something boom." But as soon as it gets to someone with a good amount of money, then that's going to be meetings after meetings after meetings in order to agree on what it is you want. 'The difference between now and 1980 when I was coming up is the leverage is so different'

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