Cody: I think historically not a lot of people like me are on YouTube. You don't always have to be an expert but you should try to do a few things before you try to talk about doing things. He says telling people's stories in a way that is audience focused as opposed to me focused is also really useful. "How can you make money despite what's going on this recession right now even if you don't have more than a thousand dollars?" he asks.

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