2Bobs—with David C. Baker and Blair Enns cover image

Critical Questions Your New Business Person Should Be Able to Answer

2Bobs—with David C. Baker and Blair Enns

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Balancing Quality and Quantity in New Business Development

This chapter explores essential questions that new business professionals must address, highlighting the balance between client quality and the volume of opportunities. It advocates for a consultative approach over a transactional mindset, fostering comfort and strategic engagement in client interactions.

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