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Sprint

What You Will Learn

CHAPTER

What Is a Sprint?

The sprint is Google's unique five day process for answering some of the tough questions, prototyping, testing ideas with customers. It says it's basically the greatest hits of business strategy, innovation, behavioral science, design, all rolled into one in this packaged up step by step process where it's like a pretty nicely regimented day by day. Here's what you're doing by the end of the week. You've got to win. But best of all, do it really fast and do it in one week. And you can also have a lot of fun along the way.

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