The one‑minute format and reaching the masses

Nuseir argues short videos fit modern attention spans and explains his strategy to make content simple enough for both elites and everyday viewers.

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Episode notes

On this episode of Invested, Michael sits down with Nuseir Yassin - better known as Nas Daily. Nuseir rose to fame by taking on an ambitious challenge: creating 1,000 videos in 1,000 days. After graduating from Harvard, he made the bold decision to leave a stable engineering job in America to pursue content creation full-time. More than eight years, 68 million followers, and thousands of videos later, Nuseir has connected people from 197 countries through his signature one-minute videos across platforms.Today, while continuing to be one of the world’s most influential content creators, Yassin is the Founder and CEO of Nas Company - an ecosystem of businesses transforming how people connect, both online and offline.

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KEY TOPICS

02:00 – The First 270 Failures and One Viral Video

03:40 – When Success Makes You a Target

06:20 – Redefining Winning

08:40 – The One-Minute Revolution

11:30 – Using AI to Bridge Cultures

15:23 – “I Feel Israeli”: Identity and Belonging

21:07 – From a Village in Israel to Harvard

24:47 – The Power of Saying Yes

27:18 – The Golden Age of Solopreneurs

29:28 – Building Nas.io and the Future of Work