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109 - Why B2B Companies Struggle With Organic Content | Demand Gen Live S2 x21

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How Much Are These Accounts Worth to You?

Rudy: I've tripped into the situation that Rudy was talking about on your earlier podcast. The CEO initially had sold a number of deals into national retail space or regional retail space. And so started initially, you know, hitting my Rolodex and immediately decided I had to execute your strategy for paid social. Uma has a much more in depth specific question that maybe you could pull her up and answer. How much do these accounts worth to you?

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