The Complex World of Digital Advertising – Shannon Chatlos (Strategic Partners & Media)
Campaign Trend Podcast
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The Fragmentation of Streaming Services
I think the thing that jumps out to me the most is the fragmentation and all the different options. We've got a dozen different streaming services that we're tracking that have significant usage from voters. And it's just totally ballooned beyond one network or one platform. So I just think it's going to become harder and harder to find your target audience with efficiency if you're not, if you don't have a really large spend.
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