The business is the backbone, not the front. Today, join Alex (@AlexHormozi) as he guests on Ryan Daniel Moran’s YouTube to talk about creating flow, adding friction, how much friction to create and when to improve the customer experience. He also answers the question of reconciling the difference between an MVP and a grand slam offer. This is part 2 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Check out the episode on Ryan Daniel Moran’s YouTube Channel!

Timestamps:

(0:53) - Structure offers for exceptional customer experience.

(7:17) - Comparison: Pickup lines vs. marketing confidence and conviction.

(10:30) - Offer's role, anti-MVP, "flow before friction" explanation.

(18:42) - Alex's ventures grow fast—focus on flow or primary lever?

(22:35) - Demand strategy: Meet capacity or create scarcity for growth.

(32:44) - $100M Offers book sections: Market, product, enhancers detailed.

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