The Importance of Knowledge Management

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"I get asked this quite a bit. What do you mean by knowledge? Can you help me fix my computer?" "You can't just read ten books and become a good cook," he says, "but it's a real subject." He adds: "The knowledge of cooking wisdom is marrying a good cook" The interview will air at 8 p.m. ET on CNN.

We are living in a project economy where products, services, and ideas are developed through the global exchange of knowledge. However, what are we talking about when we talk about working knowledge?

In this podcast, Laurence Prusak will discuss how the most successful teams and organizations find, create, nurture, and distribute knowledge for the ultimate competitive advantage. Larry is the co-author of several of the most successful management books on this subject , ‘Working Knowledge: How Organizations Manage What They Know,’ and ‘What’s the Big Idea? Creating and Capitalizing on the Best Management Thinking.’ Larry discusses with PMI COO, Joe Cahill, how working knowledge is very different from data and information. He will also discuss how organizations capitalize on effective knowledge and why knowledge is profoundly social.

PMI community members can access 2015 PMI Pulse of the Profession report on ‘ Capturing the Value of Project Management Through Knowledge Transfer,’ featuring Larry Prusak at https://www.pmi.org/-/media/pmi/documents/public/pdf/learning/thought-leadership/pulse/capture-value-knowledge-transfer.pdf?v=b80b434a-f451-47ac-acb9-05adc1d834af&sc_lang_temp=en-GB