The music business is really weird. And it's structured at that time offor the economy of exploitation and ownership. Certain things have to happen in order for it to be worth it for or company. You notice this kind of, you know, right when the labels started to shift, o to a musical department. Most of us live in a middle or lower middle situation, and that is not value as success. So i think it was very easy for people to see that something wasn't going to get there.