Evening Tea with GaryVee Episode 2: Post What You Want to Post Even if it Doesn't "Do As Well" | May 4, 2020
The GaryVee Audio Experience
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Innovative Marketing in the Wedding Industry
This chapter delves into the potential of the wedding industry, particularly focusing on floral services and marketing strategies aimed at male customers. It discusses the idea of a subscription model for recurring flower purchases aimed at significant occasions, while also emphasizing the need for innovative customer retention strategies. Additionally, the impact of COVID-19 on creative professions is touched upon, showcasing the diverse journeys of guest speakers in navigating their passions amidst challenges.
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