How I Built This with Guy Raz cover image

On athletic shoes: Olivier Bernhard and Caspar Coppetti

How I Built This with Guy Raz

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Navigating Challenges in Athletic Shoe Entrepreneurship

This chapter explores the struggles faced by founders in the competitive athletic shoe market, discussing prototype development and production challenges. It highlights interpersonal dynamics, pivotal decisions, and the risks of entrepreneurship as they navigate the path to establishing their shoe company.

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