Turmoil at Twitter: A Tech Company's Quandary

The Musk regime is off to a chaotic start at Twitter. In barely a week or two of ownership, Elon has already overseen a collapse in advertising revenue, announced a pivot to subscriptions, attempted to fire about half of the staff, and then attempted to rehire some of the fired staff. It would be one thing if Elon were flailing at Twitter while the rest of social media was on a rocket ship. The opposite is true. At Meta, the parent company of Facebook, Mark Zuckerberg has embarked on a truly audacious and possibly suicidal plan to spend somewhere between $100 billion and $200 billion building out a metaverse platform. What the hell is happening at these companies and, beyond the lurid details and gossip, what does it say about the larger ecosystem of social media? Today’s guests are the co-hosts of the new New York Times tech podcast 'Hard Fork': Kevin Roose is a reporter at the Times and a frequent guest on this show. And Casey Newton is the author of the Platformer newsletter.

Host: Derek Thompson

Guests: Kevin Roose and Casey Newton

Producer: Devon Manze

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