Is Your Lead Magnet Leading Directly Into Your Other Things?

You want to think about it in terms of small quick wins that you can give someone things they be curious enough about. An example, and again, I don't use lead magnets, but this is something I did that would probably work really well as a lead magnet. The other thing is ultimately your products and the other reason why this is important is ultimately a big part of the friction that prevents people from buying products and services.