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Inside Glossier’s Iconic Social Approach

Social Pros Podcast

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Glossier on Social Media

Glossier has become the blueprint, the approach that you've taken and you see it everywhere now. I oversee the content strategy across all of our organic channels. Right now we're really focused on TikTok is our number one growing channel. We started at Get Ready With Me series that again like have this massive cult following. It was really fun to actually produce and we will be continuing that series alongside a few other evergreen franchises as well.

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