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A Conversation with Werner Vogels

Startup School by Y Combinator

CHAPTER

Working From the Customer Backwards

Amazon has a very strong focus on developing only those things that really matter for your customers. The first thing you do is to write a press relese, in which you describe, in very clear and simple terms, exactly what youre tobuild. And then the ruling with elamazon is that endaw shall not be built more than that. So this is the product you want to build, now what kind of technologies do we need for fofor that? We use a process called working backwards.

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