The Importance of Native Advertising

We in America, we have grown up in a culture of advertising and selling. And after a while, you get good at recognizing it, right? That's an argument that often comes up when it gets down to sales versus editorial. It doesn't do anyone any favors. The audience ends up saying, well, if you don't value me, I don't value you,. let it alone the products you're trying to sell, so I'm out. If you are very careful, I think you can do it well.