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The Bandwagon Effect
Change your direct deposit so that 90% of your money from your paycheck goes into your checking account and 10% automatically goes into savings. The bandwagon effect is just us hopping on the bandwagon and making decisions based on what we see everyone around us doing. When you see girls on Instagram carrying a new designer bag every day, you're going to feel compelled to buy a few yourself. And when you see people going on vacation weekend after weekend, you might start to think that that's normal and that you should be doing that too.