Ryan Moran’s Selling the Future: Community, Hope, and Crisis in the Early History of Japanese Life Insurance (Cornell UP, 2023) is a history of the life insurance industry in Japan from its origins in the early 1880s to Japan’s surrender in 1945. Moran shows how both private and public insurers exploited a mix of “certainty, fear, and optimism” to promise a secure utopia on the back of anxiety. Along the way, the industry mobilized surveys and other statistical data to create a new aggregate and quantifiable subject. This was tied up with the ways in which life insurance helped shape new visions of labor, gender and the family, and responsibility at the individual, family, and national levels. In an unpredictable time of relentless change and seemingly constant crisis, life insurance offered a predictable future. As Moran shows, life insurance is a surprisingly useful lens for examining how bodies and money were disciplined and mobilized within a modernizing capitalist empire.
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