2min chapter

Decoder with Nilay Patel cover image

‘We might be wrong, but we’re not confused’: how Tomer Cohen, chief product officer at LinkedIn, figures out what works best

Decoder with Nilay Patel

CHAPTER

Content Marketing - It Depends on Your Identity

I think reputation will start to be more and more important in this world where you can generate things pretty easily like you've never been able to do before. Just sharing something and coming across as smart would not be enough. Showcasing it how it depends on your craft, the stuff you worked on is a really important combination. Write me a 2000 word blog post about content marketing that I'm going to just spam to LinkedIn all day and all night. It's a great example because I think what's going to happen is it really depends on your identity. If you can show credibility to what you just shared through the work you've done for your experience and you add content to it then there

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