There was this conflation, I think sometime around the late 60s with women's liberation with like sexual objectifying from patriarchal systems that were not owned by women. That was somehow liberatory in and of itself. And you saw you saw that with the sort of the more race ads in the 70s that it was like somehow feminist to sort of be an object. It was somewhat tint gingual follow up.
In this Live Interview with Nell McShane Wulfhart, we discuss the hidden labor and humiliation of the Airline Industry's "Swingin' 60's" image and how the "pretty faces" behind the tawdry ads fought back.