
Andrew deWaard, "Derivative Media: How Wall Street Devours Culture" (U California Press, 2024)
New Books in Critical Theory
The Intersection of Finance and Media
In this chapter, the speaker shares their academic journey exploring the influence of Wall Street on the media landscape, shifting their dissertation focus towards the relationship between culture and capital. They detail diverse research methodologies, including political economy analysis and ethnography, to investigate how financial forces shape modern cinema and popular culture. By analyzing data and engaging with creative workers, the chapter critiques the brand-centric and financialized nature of contemporary films, exemplified through the case of 'Wreck-It Ralph.'
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