The Perfect Teeth Study Show

Colgate has partnered with Haley Bieber to release a toothpaste that will get your teeth to be the exact right color. Haley is in the lab and she created this color in collaboration with Pantone. She got a full, full PhD at Caltech. It was just in the chemical engineering department. And it was really hard for it to get in and she was judged anonymously.

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