How Do You Define What You Want to Do?

Jocko: We've had plenty of people who are like, we're a great media buyer, but they're not bought into what we want to do. So it's like the idea that every... Ultimately everything is your fault. Like if you don't know something, it's your responsibility to find out the ... To ask someone a question, to ask for help. Third is profit, which sounds stupid, but in the DTC agency space, like... You'd be surprised.

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