Purposeful Growth: The New Revolution For Business Success
The Duct Tape Marketing Podcast
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The Importance of a Purposeful Culture
The CEO has to be bought in, because otherwise it can turn into some flavor of the month initiative. A culture may just be something you're part of a community is something that you can belong in. I liken it to a rowing team where all words are in the water, row it together. The rowing, I'm told, and it actually lifts the boat. And so they'll be more productive. It will trickle to your customers or clients or guests,. depending on what your industry is, and they'll notice the value that exchange makes.
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