The Rise of Podcasting

UK based research company Rajar released the spring 2023 edition of their Midas report. The survey was conducted over two weeks in March of this year with a sample size of 1,886 respondents aged 15 and up. In the past five years, the percentage of people listening has doubled. Despite its rapid growth, podcast ad revenue makes up a very tiny percentage of the total digital ad spend in the United States.