4min chapter

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Woke CEOs—the Backlash

After Hours

CHAPTER

Is There a Pandemic?

CEOs need to think about more than the bottom line movement. Global warming is probably the most prominent one, where I am absolutely convinced we will look back and corporate leaders that did not pay attention to it. There's a certain kind of company that gets a brand premium because they have certain values. Those are just two different discussions and gotten conflated in the last year or two.

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