3min chapter

Tropical MBA: Entrepreneurship & Founder Lifestyle cover image

TMBA 691: Making Things Incredibly Difficult and Pointlessly Complicated

Tropical MBA: Entrepreneurship & Founder Lifestyle

CHAPTER

Is This Going to Be a Massive Revenue Generator?

Users were bending over backwards to get into this product asking for updates to it. We could have very quickly put it in the yes no category if we had been a little bit more thoughtful about it, says Wix founder and COO Tom Drexler. "It was not like, oh these users really want this let's cross sell and up sell them," he adds. 'This is a good signal that there's millions of people like this'

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