Inken, How Do You Approach Sustainability in Different Regions?

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Inken is a global brand, sold in more than 190 countries. The company produces its products in 70 countries around the world. Inken's sustainability strategy includes targets for water and social impact. But they also focus on their bigger old coas to make most of them.

In this episode of the ESG Insider podcast, we sit down with Jan-Willem Vosmeer, Global Manager of Sustainable Development and Stakeholder Engagement at The Heineken Company. He talks about how the brewer is working with suppliers to reduce emissions, the challenges of working in a water-intensive industry, and how to make agriculture sustainable.

But he says Heineken is focused on more than just environmental issues. It seeks to embed sustainability throughout its entire business, including through net zero goals, addressing responsible drinking and working to further diversity, equity and inclusion.

"There's a lot of focus on the environmental part, but for me, it's really always a holistic agenda," Jan-Willem says. "So the S of social is as important as the environmental part, and they’re also interlinked."

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