From Zero to Viral: The Art and Science of Compelling Short-Form Video Creative
eComFuel
00:00
How to Make a Good Hook for Your Ads
I will never turn off an ad that is getting the most spend or if it's like one of the top three spenders. I keep a ratio of if it's way higher than our target CPA, then I'll turn it off. If we're kind of closed in the ball, in the ballpark, then let it go for another week. There's a reason why TikTok's giving it spend. Let's see if it plays out in a week. Got it? So back to my question asked you like 10 minutes ago and then I led you way off the trail. So creative process versus just getting really good hooks.
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