2min chapter

Decoder with Nilay Patel cover image

Why would anyone make a website in 2023? Squarespace CEO Anthony Casalena has some ideas

Decoder with Nilay Patel

CHAPTER

How to Get Authority on Social Networks

Google is the last big funnel of traffic from what I can see. Buzzfeed, for example, was a Facebook product and now they're getting more organized around SEO because the Facebook traffic has fallen off. Do you see that pressure inside your own business? We help people make websites. In order to market those websites or get traffic, we have to increasingly push them towards what Google wants. And it seems like the influence is getting correspondingly bigger as well.

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