The Shifting Focus in Football: From Superstars to Team Dynamics

The chapter explores the changing landscape of football where the emphasis is moving away from individual star players towards a more team-oriented approach. It analyzes the impact of social media, advertising, and fan preferences on recruitment strategies and club philosophies, using examples from top clubs like Barcelona and PSG. The discussion delves into the tactical and commercial implications of valuing team dynamics over individual superstars, with a focus on the potential departure of a key player like Kylian Mbappe and its effects on team cohesion.