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076: PJ Taei – Video Monetization & Handling Competition as a Bootstrapped SaaS Company

Nathan Barry Archive

CHAPTER

The Importance of a Trial Period

When I first started ConvertKit, there wasn't even a trial. You just paid for ConvertKit on day one. And then over time, there was a trial with a credit card required. And then we went to trial no credit card. And then now our free plan, you go around these different options and it's hard because in some cases, you get way more people in the door,. But then they don't activate, they're not invested and they just move on.

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