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BONUS EPISODE! Live from Pivot MIA: The Life Cycle of a Company with Prof. Aswath Damodaran

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The Importance of Narrative in Company Valuation

This chapter explores the significance of storytelling in company valuation, particularly for younger firms that may not have substantial financial metrics. It contrasts traditional sustainability beliefs with historical examples, illustrating how narrative plays a pivotal role in assessing the worth of emerging businesses.

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