How to Avoid Negative Reviews on Airbnb

A study conducted by Northwestern University actually showed that potential consumers are more wary and skeptical of companies with perfect 5 star ratings. A white fabric sofa, you might think it's the most beautiful thing, but no matter how perfect it would be, if it was your own personal space, it's got to go. Don't get too emotional about negative reviews; they will not deter anybody from booking your place. If somebody is outright lying or does leave a retaliatory review, that is a different issue.