Down to the wires: Africa’s digital lag
The Intelligence from The Economist
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Blurring Realities: The Blair Witch Project Marketing
This chapter examines the innovative marketing campaign of The Blair Witch Project, highlighting how it created a captivating narrative that contributed to the film's breakout success. It also contrasts the film's approach to horror with earlier works like Cannibal Holocaust, showcasing its influence on the found footage genre.
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