The first place a lot of people go to is like, we need to hire someone and say like, Hey, there are other resources out there for this one off project or this project that we can use. You want to break that focus over and over the context switching alone has like a huge impact on quality. What is a marketing hill you would die on? I think it passed it would be someone who's like, you know, growth marketer or demand gen,. But I never come across someone who can actually do even like an Iota of good design.
How much time do creatives actually spend creating?
Amrita Mathur, VP of Marketing at the Creative-as-a-Service agency, Superside, is in the studio to talk about why creatives spend so little time actually creating and how a great DesignOps team can increase workflow and efficiency among creatives.
She and Daniel also discuss the advantages of centralized vs. decentralized marketing, the best way to scale a marketing department, and how creative team success should be measured.
Plus, what’s the advantage of hiring freelancers over full-time employees? Tune in to find out!
0:00 Intro
2:08 Lessons from Computer Science
3:10 Scaling a team
5:45 Alignment is Key in Marketing
12:00 Do You Tie Outcome Results to a Creative Team?
14:03 Design Ops
22:08 A Marketing Hill to Die On
25:40 Words of Advice
29:44 Contact Us
Follow Amrita:
LinkedIn: https://www.linkedin.com/in/amritamathur/?originalSubdomain=ca
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com