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154 - The Secret to Scaling Your Creative Team, with Amrita Mathur (VP of Marketing, Superside)
The Marketing Millennials
How to Hire a Marketing Leader
The first place a lot of people go to is like, we need to hire someone and say like, Hey, there are other resources out there for this one off project or this project that we can use. You want to break that focus over and over the context switching alone has like a huge impact on quality. What is a marketing hill you would die on? I think it passed it would be someone who's like, you know, growth marketer or demand gen,. But I never come across someone who can actually do even like an Iota of good design.
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