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Four Mindsets to Drive Your Success

The Double Win

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Embracing Ownership and Risk in Innovation

This chapter focuses on the critical role of ownership and resourcefulness in fostering empowerment within teams, as well as the necessity of embracing risk for personal and professional growth. Through compelling examples, such as Southwest Airlines’ innovative safety announcements, the chapter illustrates how constraints can lead to creative solutions and stronger customer engagement. It ultimately emphasizes a culture that supports risk-taking and views failure as a valuable component of the entrepreneurial journey.

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