4min chapter

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Editor's Choice: The NBA Is Monetizing A Public Health Crisis

Lever Time

CHAPTER

The NBA and the Betting Revolution

This chapter delves into the NBA's groundbreaking partnership with FanDuel in 2014, marking a pivotal moment for sports betting in America. It examines the influence of Commissioner Adam Silver and the subsequent explosion of sports betting culture following the 2018 Supreme Court ruling, reshaping fan engagement and the nature of fandom.

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