How to Create a Dopamine Drip Leading Up to a Sale

A lot of people get worried that they're bothering people, right, with the launch. So how do we embrace the fact that the anticipation we're building is for them to spend money with us? Well, first of all, when I'm working with people in pre-launch, I always say you're selling the process,. People don't want to go out and buy your 12-week course. They want the transformation that comes with it.