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Bloomberg Businessweek Weekend - January 12th, 2024
Bloomberg Businessweek
Sales Conversations, SEC Approval, and Institutional Attitudes
19min Snip
00:00
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This chapter explores how sales processes have become more challenging, with a focus on outcomes and ROI. It discusses the recent approval of ETFs that invest directly in Bitcoin by the SEC and its significance for the digital asset sector. The chapter also touches on the cautious approach institutions are taking towards the crypto space and the marketing campaign to capitalize on investor curiosity.
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