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The Cycle Bar Downfall
cycle bar came out a few months ago and basically said that they are now introducing a new package that's like $25 cheaper. They're only grandfathering in new members. That would mean that their existing membership base has to pay $25 more thanEverybody knew that signing up indefinitely. So the current members are like, Oh, screw you, we'll just go check. And this is where I think that this brand stuff matters because that starts the thread. It doesn't annihilate the business. Just enough time for the CEO and the CMO to get the hell out of there.