Embracing Irrationality in Entrepreneurship

Today, we'll talk about the four steps I'd take if I needed to start a startup in 2025. We'll also talk about idiots.

We begin by embracing the reality that both founders and customers are irrational. Then, we build out steps and a process to address this. We start with a life audit, increase our Luck Surface Area, tackle the unit economics of working with one customer, and build out a system for accountability. This is a fun episode - one of my favorites in a while. 

• Tacklebox - code "MuchAdoAboutStuffing" for 20% off month one
• How to Engineer Luck
• A Weekly Prioritization and Audit Framework for Entrepreneurs

Timestamps

00:30 Intro - A Listener Email
02:59 A Note on Idiots
06:33 Part 1: Actually Make Time For A Startup
08:23 The Life Audit Exercise
11:33 The Budget Audit Exercise
12:23 Smooth Jazz
12:54 Part 2: Plan for Luck
16:38 Part 3: Focus on One Person
20:16 Part 4: A System
24:30 The End: Enthusiasm